The Best Auto-Responder for Ghost

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Outpost has the smartest and most comprehensive autoresponder for Ghost, which does subscriber communication for you.

Writing the newsletter you send out to subscribers is just one part of your endeavor. You also need to find new readers, keep new readers, give readers a good experience, keep track of payments, pay taxes, find new ways to market and grow your business, how to have your website show up in searches, and be fast and flexible. Plus, you need to have room to expand if you want to get into podcasts, communities, and sponsorships. Outpost is here to help you with all of that, freeing you up to spend more time creating.

Outpost offers customizable and flexible ways to take care of vital membership communications in ways that help grow your paid audience and comply with the laws about recurring subscriptions, and notifying people when their credit card is going to be charged again. Outpost keeps you compliant.

Additionally, Outpost has a powerful and flexible set of welcome flow emails that help you introduce new readers to your best content and your philosophy and convert them from a free member to a supporting subscriber.

Outpost is built for individuals and media organizations that have hundreds to tens of thousands of paying subscribers. Once a media business hits hundreds of subscribers, you’ll start to run into the day-to-day complications of a membership-driven business, such as:

  • giving one-off discounts, creating one-day promotions or offering custom group plans
  • managing subscriber requests and complaints
  • figuring out how to turn more free subscribers to paid ones
  • understanding your growth and churn
  • wondering how to set up a live chat event that’s hosted on your site
  • figuring out how notify subscribers ahead of time of that live chat without making a blog post about it
  • marketing your posts
  • finagling how to add a member who wants to pay you by Venmo or even send you a check
  • working out how to get more people subscribing, and more

Outpost makes this easy to manage, by automating as much as possible and making simple-to-use tools to handle the rest, so you don’t have to spend hours trying to figure out how to handle one subscriber’s help request.

Free members will get a set of drip emails, encouraging them to become paying members. We recommend using these emails to share your story and mission, and links to your best stuff. We also recommend including discount offers in each email. If a free member signs up for a paid plan, the drip emails will stop. Members can also opt-out of getting these emails without unsubscribing from your Ghost emails.

Welcome Flow

When you get a new subscriber, make them feel welcome with an autoresponder message welcoming them to your world. We recommend using these emails to share your story and mission, and links to your best stuff.

Free members will get a set of drip emails, encouraging them to become paying members. In addition to sharing your story, we also recommend including discount offers in each email. If a free member signs up for a paid plan, the drip emails will stop. Members can also opt-out of getting these emails without unsubscribing from your Ghost emails. Our autoresponder will:

  • Welcome someone who signs up as a paid subscriber without starting as a free member
  • Welcome a new free subscriber to tell them more about you & encourage them to upgrade
  • Tell someone who has an email address that is part of a group subscription that they have been upgraded to Paid privileges

Upgrades

Thank your supporters, which goes a long ways towards keeping them interested in continuing their support. You can customize the message our autoresponder sends when you:

  • Thank a Free member who upgraded to a Monthly or Annual paid plan
  • Thank a Monthly subscriber who upgraded to an Annual paid plan

Gift Subscriptions

Sometimes a supporter will love your work so much they want to gift a subscription to someone they think will love you too. Outpost built features to support this particular kind of support, and you can customize the autoresponder messages to supporters when you:

  • Notify gift subscription recipient that they got a gift and who gave it
  • Thank the Gift Giver for purchasing a gift subscription
  • Notify gift Gift Giver that the gift subscription ends soon and ask them to give another year
  • Notify gift subscription recipient that their subscription ends soon and ask them to buy own subscription

Retention and Renewal

Regular communication with supporters keeps them feeling connected to you, and engaged with your work. Outpost built autoresponders that will do this for you, and help you to:

  • Thank an Annual member who paid for another year
  • Tell an Annual subscriber who cancels auto-renewal more than 45 days before the end of their subscription that you will write them later to remind them of subscription end date. No special offer
  • Ask an Annual subscriber who cancels their subscription with 45 days of renewal to re-consider (includes special offer)
  • Remind subscriber who cancelled that their subscription ends soon and give them a special offer

Complimentary Subscriptions

Sometimes you want to give a complimentary subscription to your work, for friends and family or scholarships for those who don't have financial means. Complimentary subscriptions are also great for influencers, journalists, or fellow newsletter writers, collaborators, and guest writers. Outpost helps you manage your complimentary subscriptions, and our autoresponders will:

  • Tell someone they got a new complimentary subscription
  • Tell site owner a complimentary subscription is ending soon and give options
  • Remind site owner a complimentary subscription is ending soon and give options
  • Tell a complimentary subscriber their free subscription ends soon and encourage them to pay
  • Remind a complimentary subscriber their free subscription ends soon and encourage them to pay
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